Cases in Strategic Management
Material type:
TextPublication details: New York John Wiley & Sons, Inc. 1988Description: 476pISBN: - 9780471854630
- 658.4012 BOS
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.4012 BOS (Browse shelf(Opens below)) | Available | M02268 |
Table of Contents PART ONE UNDERSTANDING CASE ANALYSIS Overseas National Airways, Inc. Overseas National Airways, Inc.-Student Case Analysis PART TWO CASES A. SINGLE INDUSTRY Simons Lumber Company Crested Butte Athletic Club Dickenson Mines Limited C. H. Masland & Sons: Automotive Products Division Nautica, S.A. Wheeling-Pittsburgh Steel Corporation Mary Kay Cosmetics, Inc. Apple Computer, Inc. Overnite Transportation Company Centocor, Inc. U.S. Airline Industry Tandy Corporation Midland County Hospital B. RELATED OR DIVERSIFIED INDUSTRIES Anheuser-Busch Companies, Inc. The Southland Corporation CML Group, Inc.-Twelve-Years-Old Marion Laboratories, Inc. The American Express Company Caterpillar Tractor Company Mobil Corporation Ammco Tools, Inc.
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