Principles and Practice of Social Marketing: An International Perspective

By:

Donovan, Rob

Contributor(s):

Henley, Nadine

Material type: Text

TextPublication details: Cambridge Cambridge University Press 2010Description: 504pISBN:

9780521167376

Subject(s):

Social Marketing

DDC classification:

658.810 DON

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.810 DON (Browse shelf(Opens below))	Available		M0027387

Total holds: 0

List of figures List of tables Preface Acknowledgements 1. Social marketing and social change 2. Principles of marketing 3. Social marketing and the environment 4. Advocacy and environmental change 5. Principles of communication and persuasion 6. Models of attitude and behaviour change 7. Research and evaluation 8. Ethical issues in social marketing 9. The competition 10. Segmentation and targeting 11. The marketing mix 12. Using media in social marketing 13. Using sponsorship to achieve changes in people, places and policies 14. Planning and developing social marketing campaigns and programmes 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health Index.

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