Blockbusters: The Five Keys to Developing Great New Products

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Material type: Text

TextPublication details: New York Harper Collins Publishers 2002Description: 251pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.575 LYN (Browse shelf(Opens below))	Available		M14932

Total holds: 0

Based on a Ten - Year Study of More Than 700 New Product Launches

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