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1.
loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 NEW.

2.
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 NEW.

3.
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United States Kogan Page 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 NEW.

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