Introduction to Sport Marketing

By:

Smith, Aaron C. T

Contributor(s):

Bob Stewart

Material type: Text

TextSeries: Sport Management SeriesPublication details: Routledge 2015 OxonEdition: 2nd edDescription: 323pISBN:

9781138022966

Subject(s):

Sports - Marketing

DDC classification:

796.0688 SMI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	5th Floor Reading Zone	General	796.0688 SMI (Browse shelf(Opens below))	Available		M0031916

Total holds: 0

1. Sport marketing introduction
2. Sport markets
3. Sport consumers
4. Sport marketing opportunities
5. Sport marketing strategy
6. Sport products and branding
7. Sport pricing
8. Sport distribution
9. Sport promotio
10. Sport sponsorship
11. Sport services
12. Sport digital marketing and social media
13. Sport marketing implementation and control.

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