The 10 Trillion Prize: Captivating the Newly Affluent in China and India
Material type:
- 9781422187050
- 658.840951 SIL
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.840951 SIL (Browse shelf(Opens below)) | Available | M0029036 |
Consumption in China and India: the dawn of a golden age The new revolutionaries: the rise of the middle classes The boom of the superrich: the millionaires (and billionaires) The next -but-one billion: the future of the left-behinds Finding the new consumer: the urban centers and rural communities The power of the purse: the new female consumers Food and drink: acquired tastes: cookies, wine, whiskey and tea House and home: the "des res," furniture and the fridge Luxury: trading up in China and India: fast cars, watches, and catwalk clothes Digital life: Netizens, e-shoppers, and the new Internet giants Education : the escalator to higher-paying jobs Paisa vasool: how to captivate the newly affluent in China and India The boomerang effect: the global impact of the race for resources Fast forward: doing business and the accelerator mind set The BCG playbook: practical strategies for winning over new consumers in China and India A letter to the next generation: renewal and the American dream Worlds of difference: the regions of China and India Risks and the hit-the-wall scenario: how to manage volatility.
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