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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Gower Publishing Limited 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 ADV.

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Database Marketing: Analyzing and Managing Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Springer (India) Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 BLA.

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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R by Series: The R Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton CRC Press 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.4030 PUT.
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