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1.
Everything I Know about Marketing I Learned from Google by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: Institute of Law (1)Call number: 658.8 GOL.

2.
The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest-Growing Company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Virgin Books 2011
Availability: Items available for loan: Institute of Pharmacy (1)Call number: 650.1 KIR.
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3.
The Business of the Internet by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Heinle 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 HAN.

4.
Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indiana Que Publication 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 MON.

5.
The Conversation Company: Boost Your Business Through Culture, People and social Media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 VAN.

6.
The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 AAK.

7.
E- Marketing: Applications of Information Technology and the Internet within Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 MOL.

8.
Email Marketing: An Hour a Day by Series: Times Knowledge Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MUL.

9.
Everything I Know about Marketing I Learned from Google by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GOL.

10.
Facebook Marketing: An Hour a Day by Series: Times Knowledge Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 TRE.

11.
Facebook Marketing: Designing Your Next Marketing Campaign by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Que Corporation, Indiana 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 LEV.

12.
Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence Attract Customers and Drive Profits by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 LEV.

13.
International Marketing by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Harcourt Asia Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 TER.

14.
Internet Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Person Education Inc. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 COX.

15.
Internet Marketing for Less than 500/Year by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi New Age International (P) Limited 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 YUD.

16.
Multichannel Marketing: Metrics and Methods for on and Offline Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis Wiley Publishing, Inc. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ARI.

17.
Net Gain: Expanding Markets Through Virtual Communities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HAG.

18.
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video and Viral Marketing to Reach Buyers Directly by Series: Times Business Series
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SCO.

19.
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis Wiley Publishing, Inc. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 MIL.

20.
Pioneers of Digital: Success Stories From Leaders in Advertising, Marketing, Search and Social Media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SPR.

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