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Analysis for Strategic Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson Education Asia Pte. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 RAO.

Contemporary Strategic Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 BRE.

The Manager's Guide to Competitive Marketing Strategies by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PAL.

Market-Led Strategic Change: Making Marketing Happen in Your Organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Harper Collins Publishers 1991
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PIE.

Market-Led Strategic Change: Transforming the Process of Going to Market by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PIE. Not available: Institute of Management: Checked out (1).

Market-Led Strategic Change: Transforming the Process of Going to Market by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Elsevier Academic Press 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PIE.

Predictive Modelling in Strategic Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Limited 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 RAO.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 BRA.

Strategic Electronic Marketing: Managing E-Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western College Publishing 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 KLE.

Strategic Electronic Marketing: Managing E-Business by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western College Publishing 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 KLE.

Strategic Marketing by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Companies, Inc. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 CRA.

Strategic Marketing: Creating Competitive Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 WES.

Strategic Marketing Decision-Making in Japanese and South Korean Companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Chandos Publishing 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 LEE.

Strategic Marketing: Making Decisions for Strategic Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 SAH.

Strategic Marketing Planning by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington Butterworth-Heinemann 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 GIL.

Strategic Marketing Problems: Cases and Comments by
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson Education, Inc. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 KER.

Strategic Marketing: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 SHA.

Transform Your Go to Market Strategy: The Three Disciplines of Channel Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 RAN.

The Pharma Industry: Case Study in Strategy and Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PHA.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by
Material type: Film Film; Type of visual material:
Publication details: London Kogan Page Limited 2004
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0654 .

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