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1. Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger

by Kornberger, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 2010Availability: Items available for loan: Institute of Management [Call number: 658.827 KOR] (1).

2. Branding in a Competitive Marketplace by Rajat K. Baisya

by Baisya, Rajat K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2013Availability: Items available for loan: Institute of Management [Call number: 658.827 BAI] (1).

3. Creating Powerful Brands by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace

by Chernatony, Leslie de | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2012Availability: Items available for loan: Institute of Management [Call number: 658.827 CHE] (1).

4. Trade Marks and Brands: An Interdisciplinary Critique Ed by Lionel Bently, Jennifer Davis and Jane C. Ginsburg

by Bently, Lionel | Davis, Jennifer | Ginsburg, Jane C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cambridge University Press 2010Availability: Items available for loan: Institute of Management [Call number: 346.0488 TRA] (1).

5. What Great Brands Do by Denise Lee Yohn

by Yohn, Denise Lee.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey-Bass Publishers 2014Availability: Items available for loan: Institute of Management [Call number: 658.827 YOH] (1).

6. Hello My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

by Watkins, Alexandra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Berrett - Koehler Publishers 2014Availability: Items available for loan: Institute of Management [Call number: 658.827 WAT] (1).

7. Brand Against the Machine: How to Build Your Brand by John Morgan

by Morgan, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Institute of Management [Call number: 658.827 MOR] (1).

8. Aaker on Branding: 20 Principles that Drive Success by David Aaker

by Aaker, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publication 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 AAK] (1).

9. Strong Brands, Strong Relationships Ed by Susan Fournier, Michael Breazeale and Jill Avery

by Fournier, Susan [Editor] | Breazeale, Michael [Editor] | Avery, Jill [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 STR] (1).

10. Advertising Media Planning: A Brand Management Approach by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan

by Kelley, Larry D | Jugenheimer, Donald W | Sheehan, Kim Bartel.

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 659.111 KEL] (1).

11. Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer and J. P. Kuehlwein

by Schaefer, Wolfgang | Kuehlwein, J. P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 SCH] (1).

12. Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by Sharad Sarin

by Sarin, Sharad.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2016Availability: Items available for loan: Institute of Management [Call number: 658.827 SAR] (1).

13. Brand Management: Research, Theory and Practice by Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2016Availability: Items available for loan: Institute of Management [Call number: 658.827 HED] (1).

14. Branding: In Five and a Half Steps - With Over 900 Illustrations by Michael Johnson

by Johnson, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Thames and Hudson Ltd. 2016Availability: Items available for reference: Institute of Management [Call number: 658.827 JOH] (1).

15. The Strategy of Global Branding and Brand Equity by Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert

by Lee, Alvin | Yang, Jinchao | Mizerski, Richard | Lambert, Claire.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 LEE] (1).

16. What is a 21st Century Brand?: New Thinking from the Next Generation of Advertising Leaders Ed by Nick Kendall

by Kendall, Nick [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 WHA] (1).

17. Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar and Jan-Benedict E. M. Steenkamp

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 KUM] (1).
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18. Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia by Martin Roll

by Roll, Martin.

Edition: Rev. and UpdatedMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 ROL] (1).

19. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands by Leslie de Chernatony

by De Chernatony, Leslie.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge Taylor & Francis Group 2012Availability: Items available for loan: Institute of Management [Call number: 658.827 DEC] (1).

20. Building Brands in Asia: From the Inside Out by Time G. Andrews and Wilson Chew

by Andrews, Tim G | Chew, Wilson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2017Availability: Items available for loan: Institute of Management [Call number: 658.8​27095 AND] (1).

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