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1.
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Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger
by Kornberger, Martin. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge Cambridge University Press 2010Availability: Items available for loan: Institute of Management [Call number: 658.827 KOR] (1).
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2.
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Branding in a Competitive Marketplace by Rajat K. Baisya
by Baisya, Rajat K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications India Pvt. Ltd. 2013Availability: Items available for loan: Institute of Management [Call number: 658.827 BAI] (1).
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3.
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Creating Powerful Brands by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace
by Chernatony, Leslie de | McDonald, Malcolm | Wallace, Elaine. Edition: 4th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2012Availability: Items available for loan: Institute of Management [Call number: 658.827 CHE] (1).
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4.
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Trade Marks and Brands: An Interdisciplinary Critique Ed by Lionel Bently, Jennifer Davis and Jane C. Ginsburg
by Bently, Lionel | Davis, Jennifer | Ginsburg, Jane C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Cambridge University Press 2010Availability: Items available for loan: Institute of Management [Call number: 346.0488 TRA] (1).
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5.
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What Great Brands Do by Denise Lee Yohn
by Yohn, Denise Lee. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco Jossey-Bass Publishers 2014Availability: Items available for loan: Institute of Management [Call number: 658.827 YOH] (1).
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6.
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Hello My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
by Watkins, Alexandra. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco Berrett - Koehler Publishers 2014Availability: Items available for loan: Institute of Management [Call number: 658.827 WAT] (1).
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7.
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Brand Against the Machine: How to Build Your Brand by John Morgan
by Morgan, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Institute of Management [Call number: 658.827 MOR] (1).
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8.
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Aaker on Branding: 20 Principles that Drive Success by David Aaker
by Aaker, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publication 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 AAK] (1).
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9.
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Strong Brands, Strong Relationships Ed by Susan Fournier, Michael Breazeale and Jill Avery
by Fournier, Susan [Editor] | Breazeale, Michael [Editor] | Avery, Jill [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 STR] (1).
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10.
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Advertising Media Planning: A Brand Management Approach by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
by Kelley, Larry D | Jugenheimer, Donald W | Sheehan, Kim Bartel. Edition: 4th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 659.111 KEL] (1).
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11.
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Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer and J. P. Kuehlwein
by Schaefer, Wolfgang | Kuehlwein, J. P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 SCH] (1).
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12.
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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by Sharad Sarin
by Sarin, Sharad. Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2016Availability: Items available for loan: Institute of Management [Call number: 658.827 SAR] (1).
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13.
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Brand Management: Research, Theory and Practice by Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens. Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxon Routledge 2016Availability: Items available for loan: Institute of Management [Call number: 658.827 HED] (1).
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14.
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Branding: In Five and a Half Steps - With Over 900 Illustrations by Michael Johnson
by Johnson, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Thames and Hudson Ltd. 2016Availability: Items available for reference: Institute of Management [Call number: 658.827 JOH] (1).
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15.
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The Strategy of Global Branding and Brand Equity by Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
by Lee, Alvin | Yang, Jinchao | Mizerski, Richard | Lambert, Claire. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxon Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 LEE] (1).
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16.
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What is a 21st Century Brand?: New Thinking from the Next Generation of Advertising Leaders Ed by Nick Kendall
by Kendall, Nick [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 WHA] (1).
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17.
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Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar and Jan-Benedict E. M. Steenkamp
by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 KUM] (1).
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18.
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Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia by Martin Roll
by Roll, Martin. Edition: Rev. and UpdatedMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 ROL] (1).
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19.
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands by Leslie de Chernatony
by De Chernatony, Leslie. Edition: 3rd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxon Routledge Taylor & Francis Group 2012Availability: Items available for loan: Institute of Management [Call number: 658.827 DEC] (1).
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20.
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Building Brands in Asia: From the Inside Out by Time G. Andrews and Wilson Chew
by Andrews, Tim G | Chew, Wilson. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxon Routledge 2017Availability: Items available for loan: Institute of Management [Call number: 658.827095 AND] (1).
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