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1.
Brand Society: How Brands Transform Management and Lifestyle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KOR.

2.
Branding in a Competitive Marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BAI.

3.
Creating Powerful Brands by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE.

4.
Trade Marks and Brands: An Interdisciplinary Critique by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cambridge University Press 2010
Availability: Items available for loan: Institute of Management (1)Call number: 346.0488 TRA.

5.
What Great Brands Do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 YOH.

6.
Hello My Name is Awesome: How to Create Brand Names That Stick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Berrett - Koehler Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WAT.

7.
Brand Against the Machine: How to Build Your Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MOR.

8.
Aaker on Branding: 20 Principles that Drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK.

9.
Strong Brands, Strong Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STR.

10.
Advertising Media Planning: A Brand Management Approach by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.111 KEL.

11.
Rethinking Prestige Branding: Secrets of the Ueber-Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SCH.

12.
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SAR.

13.
Brand Management: Research, Theory and Practice by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HED.

14.
Branding: In Five and a Half Steps - With Over 900 Illustrations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thames and Hudson Ltd. 2016
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 JOH.

15.
The Strategy of Global Branding and Brand Equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LEE.

16.
What is a 21st Century Brand?: New Thinking from the Next Generation of Advertising Leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WHA.

17.
Brand Breakout: How Emerging Market Brands Will Go Global by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KUM.
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18.
Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia by
Edition: Rev. and Updated
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROL.

19.
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands by Series: ScienceDirect eBooks
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge Taylor & Francis Group 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 DEC.

20.
Building Brands in Asia: From the Inside Out by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8​27095 AND.

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