Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

By:

Strong, Colin

Material type: Text

TextPublication details: Kogan Page Limited 2015 New DelhiDescription: 212pISBN:

9780749472115

Subject(s):

Business Strategy - Marketing - Data processing

DDC classification:

658.8340 STR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8340 STR (Browse shelf(Opens below))	Available		M0031548

Total holds: 0

1. This Changes Everything

Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma

Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas

Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox

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