Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management and Ethics

By:

Sirgy, M. Joseph

Material type: Text

TextPublication details: Routledge 2014 OxonDescription: 306pISBN:

9780415724012

Subject(s):

DDC classification:

658.804 SIR

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.804 SIR (Browse shelf(Opens below))	Available		M0033235

Total holds: 0

Part I: Strategy in Real Estate Development Firms
1. Marketing Strategy
2. Product and Place Strategy
3. Pricing and Promotion Strategy

Part II: Personal Selling-The Real Estate Agent
4. Personal Selling In Real Estate: The Seller Representative
5. Personal Selling In Real Estate: The Buyer Representative

Part III: How Real Estate Agents Negotiate
6. The Social Psychology Of Real Estate Negotiation
7. Negotiations Strategies And Tactics

Part IV: Sales Management-The Real Estate Broker
8. Recruiting And Training Real Estate Salespeople
9. Motivating And Compensating Issue In Real Estate Marketing
10. Leadership Issues In Real Estate Firm

Part V: Law And Ethics In Real Estate Marketing
11. Real Estate Marketing Law
12. Ethics In Real Estate Marketing
13. Code Of Ethics For Real Estate Marketing Professionals

There are no comments on this title.

to post a comment.