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If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
Material type:
TextPublication details: Columbia University Press 2017 New YorkDescription: 348pISBN: - 9780231174824
- 658.4012 SHE
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.4012 SHE (Browse shelf(Opens below)) | Available | M0033871 |
Total holds: 0
1. The origins of modern business strategy thinking
2. There's no such thing as a bad industry
3. Why are we in business?
4. The search for business's holy grail: long-term profitable growth
5. Do you know what your strategy is?
6. Getting strategy right
7. Creating strong brands
8. Brand builders and killers
9. What makes products meaningfully different?
10. Where do great ideas come from?
11. Strategies to break away from the pack
12. Hitting the bull's-eye.
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