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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

By: Contributor(s): Material type: TextTextPublication details: CRC Press 2017 Boca RatonDescription: 164pISBN:
  • 9781138037205
Subject(s): DDC classification:
  • 658.514 MID
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.514 MID (Browse shelf(Opens below)) Available M0033947
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1. Introduction
2. Incredible Kwid
3. Upstream exploration : April 2010-October 2011
4. From definition to confirmation : a unique and independent approach (October 2011-July 2012)
5. Target-based cost control
6. Supplying from India
7. Investment decisions at industrial start-up and ramp-up : July 2013-June 2016
8. The commercial launch ofKkwid in India : March 2015-June 2016
9. Prospects for international deployment of a new lineage : 2016 and beyond
10. Fractal innovation and creative product development
11. The maturation of a "trickle-up" approach of the automobile at Renault
12. The global innovation playing field
13. Conclusion

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