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Public Relations Campaigns: An Integrated Approach

By: Contributor(s): Material type: TextTextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2019Description: 276pISBN:
  • 9781506332512
DDC classification:
  • 659.2 LUT
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 659.2 LUT (Browse shelf(Opens below)) Available M0035637
Total holds: 0

Introduction: Campaigns in the Professional Public Relations Context
1. Introduction to Integrated Campaigns
2. Strategic Communication Campaign Fundamentals
3. Understanding PESO
4. Diagnosis and Developmental Research
5. Research, Part 2: Goals
6. Objectives
7. Strategies
8. Tactics
9. Implementation
10. Reporting and Evaluation
11. Formulating an Integrated Campaign—Case Studies

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