Integrated Retail Marketing Communication

By:

Sudhakar G. P

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt.Ltd 2013Description: 145pISBN:

9788120346406

Subject(s):

Marketing Communication

DDC classification:

658.8 SUD

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 SUD (Browse shelf(Opens below))	Available		M0042990

Total holds: 0

1. Branding the Store
2. Positioning Retail Brands
3. Retail Advertising—The Many Hues
4. Cooperative Advertising
5. In-Store Advertising and Shopper Marketing
6. Sales Promotions—A Tactical Promotion Tool
7. Personal Selling—A Relationship at the Moment of Truth
8. Direct Marketing in Retailing
9. Public Relations—Creating Goodwill among Stakeholders
10. Adding Value by Integrating Retail Marketing Communications
11. Multi-Channel Retailing—24/7 Activity

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