Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India

By:

Mahajan, Vijay

Material type: Text

TextPublication details: ‎Harper Collins India 2022 GurugramDescription: 267pISBN:

9789354895340

Subject(s):

Internet - Sales & Marketing Management

DDC classification:

658.80954 MAH

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.80954 MAH (Browse shelf(Opens below))	Available		M0043277

Total holds: 0

Part I: rise of the digital leapfrogs
1. Watching cricket while waiting for the train
2. A mobile phone, a data connection and the world
3. Navigation the centuries
Part II: Leapfrog in consumer markets
4. Beyond bricks and mortar: leapfrogs in e-commerce and digital payments
5. From Bollywood to Texas: leapfrog in media and entertainment
6. Digital farming: Growing twenty- first century leapfrogs

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