Brand Enigma: Decoding the Secrets of Your Brand

By:

Bruce, Duncan

Contributor(s):

Harvey, David

Material type: Text

TextPublication details: Chichester John Wiley and Sons 2008Description: 328pISBN:

9780470779606

Subject(s):

Brand Management

DDC classification:

658.827 BRU

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BRU (Browse shelf(Opens below))	Available		M0025549

Total holds: 0

Contents: Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.

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