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Brand Management

By: Contributor(s): Material type: TextTextPublication details: New Delhi Ane Books Pvt. Ltd. 2009Description: 214pISBN:
  • 9788180522833
Subject(s): DDC classification:
  • 658.827 SAG
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.827 SAG (Browse shelf(Opens below)) Available M0025931
Total holds: 0

1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management

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