Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By:

Kirby, Justin

Contributor(s):

Marsden, Paul

Material type: Text

TextSeries: Professional and Trade SeriesPublication details: New Delhi Butterworths India 2006Description: 282pISBN:

9788131207598

Subject(s):

Marketing

DDC classification:

658.8 CON

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CON (Browse shelf(Opens below))	Available		M0022037

Total holds: 0

Contents Part 1: Seed to spread: how seeding trials ignite epidemics of demand Live buzz marketing Creating brand advocates Brewing buzz Buzzworthy PR Viral marketing Online option leaders: a predictive guide for viral marketing campaigns Buzz monitoring Changing the game Blog marketing Part 2: Connected Marketing Principles Word of mouth: what we really know - and what we don't Black buzz and red ink: the financial impact of negative consumer comments on US airlines Myths and promises of buzz marketing Buzz marketing: the next chapter How to manage connected marketing Conclusion: the future of connected marketing

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