Connecting with Consumers: Marketing for New Marketplace Realities

By:

Kimmel, Allan J

Material type: Text

TextPublication details: Oxford Oxford University Press 2010Description: 333pISBN:

9780199556519

Subject(s):

DDC classification:

658.8 KIM

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 KIM (Browse shelf(Opens below))	Available		M0027209

Total holds: 0

Part I: Consumer-to-Consumer Influence: The Rising Power of Consumers 1. Marketing in Evolution 2. The 21st Century Consumer Landscape: New Realities 3. Targeting Consumers in the Era of Web 2.0 4. Word-of-Mouth Influence Part II: Connected Marketing: Measurement, Approaches, and Techniques 5. Word of Mouth and Social Media Research and Measurement 6. Listening to and Engaging Consumers 7. Connected Marketing I: Word-of-Mouth Marketing Techniques 8. Connected Marketing II: Viral and Live Buzz Marketing Techniques 9. Synthesis and a Look to the Future

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