Emotion Marketing: The Hallmark Way of Winning Customers for Life

By:

Robinette, Scott

Contributor(s):

Brand, Claire

Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004Description: 247pISBN:

9780070596191

Subject(s):

Marketing

DDC classification:

658.812 ROB

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.812 ROB (Browse shelf(Opens below))	Withdrawn	unutilized / Outdated		M16953

Total holds: 0

Contents Part 1: Why Emotion Marketing Works The business case for emotion marketing The value star - a model for emotion marketing Part 2: What Emotion Marketing is all about Emotion E: Equity Emotion E: Experience Emotion E: Energy Product and money - the rational side of the value star Part 3: How to Put Emotion Marketing to Work Building customer relationships that last Emotion in marketing communications Emotion marketing on the internet The other E - Employees Emotion marketing - an action plan Appendix: Assessment tools

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