Emotional Branding: How Successful Brands Gain the Irrational Edge

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Material type: Text

TextPublication details: USA Prima Publishing & Communication 2000Description: 306pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 TRA (Browse shelf(Opens below))	Available		M13657

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