International Retailing

By:

Alexander, Michael

Contributor(s):

Doherty, Anne Marie

Material type: Text

TextPublication details: New York Oxford University Press 2009Description: 371pISBN:

9780199212828

Subject(s):

Retail Marketing

DDC classification:

658.87 ALE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.87 ALE (Browse shelf(Opens below))	Available		M0026152

Total holds: 0

Pt. 1. Internationalization Process 1. The Internationalization Process 2. Internationalization Theory 3. Retail Internationalization Theory 4. International Retailers 5. Expansion Patterns Pt. 2. Markets 6. Regulation and Economy 7. Society and Culture 8. Retail Structure Pt. 3. Operationalization 9. Reasons for Internationalization 10. Market Selection 11. Market Entry Methods 12. Supply Chain Management 13. Marketing and Brand Management 14. International Retail Divestment Pt. 4. Conclusion 15. Conclusion and Future Trends

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