Promotion and Marketing for Broadcasting, Cable and Web

By:

Eastman, Susan Tyler

Contributor(s):

Material type: Text

TextPublication details: Boston Focal Press 2002Description: 274pISBN:

9780240804972

Subject(s):

Television Broadcasting of News

DDC classification:

384.550688 PRO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	384.550688 PRO (Browse shelf(Opens below))	Available		M0026140

Total holds: 0

1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein -- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman -- 3. Commercial Radio Promotion / Joseph G. Buchman -- 4. Network Television Promotion / Douglas A. Ferguson -- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses -- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein -- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen -- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin -- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat.

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