Strategic Marketing Planning

By:

Gilligan, Colin

Contributor(s):

Wilson, Richard M. S

Material type: Text

TextPublication details: Burlington Butterworth-Heinemann 2009Edition: 2nd edDescription: 552pISBN:

9789380501277

Subject(s):

Marketing Plan
Strategic Marketing

DDC classification:

658.802 GIL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 GIL (Browse shelf(Opens below))	Available		M0027501

Total holds: 0

Marketing auditing and SWOT analysis Segmental and productivity analysis Environmental analysis Customer and competitor analysis Market segmentation Formulation and implementation of marketing strategy

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