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Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business

By: Contributor(s): Material type: TextTextPublication details: New York Harper Collins Publishers 1995Description: 289pISBN:
  • 9780887307867
Subject(s): DDC classification:
  • 658.812 RAP
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.812 RAP (Browse shelf(Opens below)) Available M01975
Total holds: 0

Customer Relations; Advertising; Consumer Satisfaction; Word-of-mouth advertising; Success in Business; USA; Businessmen - Interviews - Sid Friedman; Feargal Quinn; Don Shultz; Tom Haggai; Case Studies : AMC Kabuki; Hanna Andersson; Claridge Casino Hotel; The Greenwich Workshop; Ben & Jerry's Ice Cream

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