Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

By:

Greenberg, Eric

Contributor(s):

Kates, Alexander

Material type: Text

TextPublication details: 2014 McGraw Hill Education India Pvt. Ltd. New DelhiDescription: 352pISBN:

9789351344810

Subject(s):

Internet Marketing

DDC classification:

658.872 GRE

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 GRE (Browse shelf(Opens below))	Available		M0030244

Total holds: 0

1. The Digital Paradigm (by Alexander Kates and Eric Greenberg)
2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg)
3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy)
Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran
5. Mobile Marketing: Innovation On-the-Go / Alexander Kates
6. Video Marketing / Greg Jarboe
7. Social Media Marketing / Stan Smith
8. Building a Website with Purpose that Generates Results / Jeremy Floyd
9. Measurement and ROI of Digital Strategies / Rob Peterson
10. Understanding the Law in Digital Marketing / Glen Gilmore
Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles / Bob Pearson
12. Designing Organizations for Digital Success / Amy Kates
13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer