Marketing Semiotics: Signs, Strategies and Brand Value

By:

Oswald, Laura R

Material type: Text

TextPublication details: 2012 Oxford University Press New DelhiDescription: 218pISBN:

9780199566501

Subject(s):

Communication in marketing
Semiotics
Branding (Marketing)

DDC classification:

658.802 OSW

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 OSW (Browse shelf(Opens below))	Available		M0030681

Total holds: 0

1.Semiotics in the World of Goods
2.Marketing Semiotics
3.Mining the Consumer Brandscape
4.Brand Discourse
5.Mining the Multicultural Brandscape
6.The Semiotics of Consumer Space
7.New Directions in Marketing Semiotics.

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