Gross, Philip

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross - London Springer 2015 - 349p - Strategie, Marketing und Informationsmanagement .

1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions

9783658072506


Corporate Sponsorship - Industrial Management

659.285 / GRO

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