Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross
By: Gross, Philip
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Material type: 
BookSeries: Strategie, Marketing und Informationsmanagement. Publisher: London Springer 2015Description: 349p.ISBN: 9783658072506.Subject(s): Corporate Sponsorship - Industrial ManagementDDC classification: 659.285
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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Institute of Management | General | 659.285 GRO (Browse shelf) | Available | M0036364 |
Total holds: 0
1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions
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