Normal view MARC view ISBD view

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross

By: Gross, Philip.
Material type: materialTypeLabelBookSeries: Strategie, Marketing und Informationsmanagement. Publisher: London Springer 2015Description: 349p.ISBN: 9783658072506.Subject(s): Corporate Sponsorship - Industrial ManagementDDC classification: 659.285
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 659.285 GRO (Browse shelf) Available M0036364
Total holds: 0

1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions

There are no comments for this item.

Log in to your account to post a comment.

Copyrights © Nirma University 2018. All Right Reserved