Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Material type:
- 9783658072506
- 659.285 GRO
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 659.285 GRO (Browse shelf(Opens below)) | Available | M0036364 |
Total holds: 0
1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions
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