Consumer Behaviour
Evans, Martin M.
Consumer Behaviour - 2nd ed - Chichester John Wiley & Sons, Inc. 2009 - 560p
PART I: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
1. Consumer Motives and Values.
2. Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception
3. Consumer Response to Marketing Actions: 2 Learning and Attitudes
4. Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
5. Consumer Demographics
6. Consumer Psychographics
PART II: SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR
7. Social Group, Tribal and Household Buying Influences
8. Culture and Subculture
PART III: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
9. New Product Buying
10. Repeat, Loyal and Relational Buying
11. Data-Based Consumer Behaviour
12. Consumer Misbehavior
13. Organizational Buying Behaviour
9780470994658
Consumer - Behaviour
658.8342 / EVA
Consumer Behaviour - 2nd ed - Chichester John Wiley & Sons, Inc. 2009 - 560p
PART I: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
1. Consumer Motives and Values.
2. Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception
3. Consumer Response to Marketing Actions: 2 Learning and Attitudes
4. Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
5. Consumer Demographics
6. Consumer Psychographics
PART II: SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR
7. Social Group, Tribal and Household Buying Influences
8. Culture and Subculture
PART III: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
9. New Product Buying
10. Repeat, Loyal and Relational Buying
11. Data-Based Consumer Behaviour
12. Consumer Misbehavior
13. Organizational Buying Behaviour
9780470994658
Consumer - Behaviour
658.8342 / EVA