Consumer Behaviour (Record no. 121981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210915134419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210714b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470994658 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | EVA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Martin M. |
| 9 (RLIN) | 54682 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 560p |
| 500 ## - GENERAL NOTE | |
| General note | PART I: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR<br/>1. Consumer Motives and Values.<br/>2. Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception<br/>3. Consumer Response to Marketing Actions: 2 Learning and Attitudes<br/>4. Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement<br/>5. Consumer Demographics<br/>6. Consumer Psychographics<br/>PART II: SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR<br/>7. Social Group, Tribal and Household Buying Influences<br/>8. Culture and Subculture<br/>PART III: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR<br/>9. New Product Buying<br/>10. Repeat, Loyal and Relational Buying<br/>11. Data-Based Consumer Behaviour<br/>12. Consumer Misbehavior<br/>13. Organizational Buying Behaviour |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer - Behaviour |
| 9 (RLIN) | 14716 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Foxall, Gordon |
| 9 (RLIN) | 54683 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jamal, Ahmad |
| 9 (RLIN) | 54684 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | EVA |
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