Innovation Management and New Product Development
Trott, Paul
Innovation Management and New Product Development - 4th ed - Harlow Pearson Education Limited 2008 - 581p
Pt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
9780273713159 0.00
Innovation
658.4063 / TRO
Innovation Management and New Product Development - 4th ed - Harlow Pearson Education Limited 2008 - 581p
Pt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
9780273713159 0.00
Innovation
658.4063 / TRO