Innovation Management and New Product Development
Material type:
TextPublication details: Harlow Pearson Education Limited 2008Edition: 4th edDescription: 581pISBN: - 9780273713159
- 658.4063 TRO
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.4063 TRO (Browse shelf(Opens below)) | Available | M0025623 |
Pt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
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