Innovation Management and New Product Development (Record no. 66854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01454nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273713159 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4063 |
| Item number | TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trott, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation Management and New Product Development |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 581p |
| 500 ## - GENERAL NOTE | |
| General note | Pt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Innovation |
| 890 ## - | |
| -- | England |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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| -- | IN36 |
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| -- | 4203.66 26% |
| -- | 20090414 |
| -- | C |
| -- | 20090611 |
| -- | Kushal Books |
| -- | General |
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