Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Crane, Frederick G.
Marketing for Entrepreneurs: Concepts and Applications for New Ventures - 2nd ed - New Delhi Sage Publications India Pvt. Ltd. 2013 - 245p
Preface Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion: doing more with less! The entrepreneurial marketing plan Index About the author.
9781452230047 0.00
658.8 / CRA
Marketing for Entrepreneurs: Concepts and Applications for New Ventures - 2nd ed - New Delhi Sage Publications India Pvt. Ltd. 2013 - 245p
Preface Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion: doing more with less! The entrepreneurial marketing plan Index About the author.
9781452230047 0.00
658.8 / CRA