Marketing for Entrepreneurs: Concepts and Applications for New Ventures

By:

Crane, Frederick G

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2013Edition: 2nd edDescription: 245pISBN:

9781452230047

DDC classification:

658.8 CRA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CRA (Browse shelf(Opens below))	Available		M0028773

Total holds: 0

Preface Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion: doing more with less! The entrepreneurial marketing plan Index About the author.

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