Marketing for Entrepreneurs: Concepts and Applications for New Ventures (Record no. 70575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01181nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452230047 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick G. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for Entrepreneurs: Concepts and Applications for New Ventures |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 245p |
| 500 ## - GENERAL NOTE | |
| General note | Preface Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion: doing more with less! The entrepreneurial marketing plan Index About the author. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CRA |
| -- | 011062 |
| -- | MGT-ENT |
| -- | 2245.32 |
| -- | 0 |
| -- | 049 |
| -- | IN1519 |
| -- | 0 |
| -- | 0.00 |
| -- | 3118.50 28% PKY - PKY |
| -- | 20130315 |
| -- | C |
| -- | 20130323 |
| -- | Kushal Books |
| -- | General |
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