Segmentation, Revenue Management and Pricing Analytics

By:

Bordea, Tudor

Contributor(s):

Ferguson, Mark

Material type: Text

TextPublication details: Routledge 2014 New YorkDescription: 254pISBN:

9780415898331

Subject(s):

Marketing - Research

DDC classification:

658.1554 BOD

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.1554 BOD (Browse shelf(Opens below))	Available		M0031413

Total holds: 0

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Previous	658.1552 SHA Cases in Cost Management: A Strategic Emphasis	658.1552 YOU EVA and Value-Based Management: A Practical Guide to Implementation	658.1553 CAS Costing Human Resources: The Financial Impact of Behavior in Organizations	658.1554 BOD Segmentation, Revenue Management and Pricing Analytics	658.1554 CAM Cost-Benefit Analysis: Financial and Economic Appraisal Using Spreadsheets	658.1554 CRO Revenue Management: Hard-Core Tactics for Profit-Making and Market Domination	658.1554 CRO Revenue Management: Hard-Core Tactics for Market Domination	Next

1. The Ideas Behind Customer Segmentation
2. Forecasting
3. Promotion Forecasting
4. Capacity-Based Revenue Management
5. Un-Constraining
6. The Practice of Pricing Analytics
7. Dynamic and Markdown Pricing
8. Pricing in Business-to-Business Environments
9. Customer Behavior Aspects of Pricing
Appendix A: Logistics Regression
Appendix B: Pricing Analytics Using R

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