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Advertising: Critical Approaches

By: Contributor(s): Material type: TextTextPublication details: Routledge 2015 OxonDescription: 228pISBN:
  • 9780415535236
Subject(s): DDC classification:
  • 659.1 WHA
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 659.1 WHA (Browse shelf(Opens below)) Available M0031598
Total holds: 0

Part I: Foundations
1. The Nature of Advertising History
2. Historical Outline
3. Market Society and its Critics
4. Political Economy Approaches to Advertising / Jonathan Hardy
5. Cultural and Critical Approaches

Part II: Frameworks
6. Advertising Framework and Encoding
7. Texts
8. Reception

Part III: Applications
9. Advertising in the Home
10. Outdoor Advertising
11. Sound and Vision
12. Consumer Culture

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