Advertising: Critical Approaches

By:

Wharton, Chris

Contributor(s):

Hardy, Jonathan

Material type: Text

TextPublication details: Routledge 2015 OxonDescription: 228pISBN:

9780415535236

Subject(s):

Advertising - Promotion

DDC classification:

659.1 WHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 WHA (Browse shelf(Opens below))	Available		M0031598

Total holds: 0

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Previous	659.1 WAS That's Our New Ad Campaign: A Handy Guide for Ceos, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students and Anybody Else who wants to learn how to create better ads	659.1 WEL Advertising: Principles and Practice	659.1 WEL Advertising: Principles and Practice	659.1 WHA Advertising: Critical Approaches	659.1 WHA Advertising: Critical Approaches	659.1 WHO WHO ?: 2005	659.1 WIN Beyond Advertising: Creating Value Through All Customer Touchpoints	Next

Part I: Foundations
1. The Nature of Advertising History
2. Historical Outline
3. Market Society and its Critics
4. Political Economy Approaches to Advertising / Jonathan Hardy
5. Cultural and Critical Approaches

Part II: Frameworks
6. Advertising Framework and Encoding
7. Texts
8. Reception

Part III: Applications
9. Advertising in the Home
10. Outdoor Advertising
11. Sound and Vision
12. Consumer Culture

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