Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong

By: Strong, ColinMaterial type: TextTextPublication details: New Delhi Kogan Page Limited 2015Description: 212pISBN: 9780749472115Subject(s): Business Strategy - Marketing - Data processingDDC classification: 658.8340
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1. This Changes Everything

Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma

Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas

Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox

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