Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong
Material type:
TextPublication details: New Delhi Kogan Page Limited 2015Description: 212pISBN: 9780749472115Subject(s): Business Strategy - Marketing - Data processingDDC classification: 658.8340
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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Institute of Management | General | 658.8340 STR (Browse shelf(Opens below)) | Available | M0031548 |
Total holds: 0
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| 658.834 MCQ Customer Visits: Building a Better Market Focus | 658.834 MOR Public Relations for Asia | 658.834 SOD Consumer Economics: A Practical Overview | 658.8340 STR Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight | 658.834 UND Why We Buy: The Science of Shopping | 658.834 UND Why We Buy: The Science of Shopping | 658.8342 ASC New Economy - New Competition: The Rise of the Consumer? |
1. This Changes Everything
Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma
Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas
Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox
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