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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

By: Material type: TextTextPublication details: Kogan Page Limited 2015 New DelhiDescription: 212pISBN:
  • 9780749472115
Subject(s): DDC classification:
  • 658.8340 STR
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8340 STR (Browse shelf(Opens below)) Available M0031548
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1. This Changes Everything

Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma

Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas

Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox

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