Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

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Material type: Text

TextPublication details: Sage Publications 2016 New DelhiEdition: 2nd edDescription: 301pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 SAR (Browse shelf(Opens below))	Available		M0031561

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Previous	658.827 SAG Brand Management	658.827 SAL Buzz: Harness the Power of Influence and Create Demand	658.827 SAR Strategic Brand Management for B2B Markets: A Road Map for Oraganizational Transformation	658.827 SAR Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation	658.827 SCH Brand Babble: Sense and Nonsense about Branding	658.827 SCH Corporate Branding: Purpose/People/Process	658.827 SCH Handbook of Strategic Brand Communication Campaigns	Next

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