Creating Value: The Theory and Practice of Marketing Semiotics Research

By:

Material type: Text

TextPublication details: Oxford University Press 2015 OxfordDescription: 189pISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 OSW (Browse shelf(Opens below))	Available		M0032089

Total holds: 0

Previous								Next
Previous	659.1 OGI Ogilvy on Advertising	659.1 OGI Ogilvy on Advertising	659.1 OLI Brand New: The Shape of Brands to Come	659.1 OSW Creating Value: The Theory and Practice of Marketing Semiotics Research	659.1 PAN Pandeymonium: Piyush Pandey on Advertising	659.1 PAR Advertising Campaign Strategy: A Guide to Marketing Communication Plans	659.1 PER Strategic Advertising Management	Next

1. Creating Value through Semiotics
2. Advertising Semiotics
3. Brand Metaphor
4. Servicescape Semiotics
5. Cultural Branding
6. Semiotic Ethnography

There are no comments on this title.

to post a comment.