Truth in Marketing: A Theory of Claim-Evidence Relations

By:

Anker, Thomas Boysen

Material type: Text

TextSeries: Routledge Focus on Business and ManagementPublication details: Routledge 2016 OxonDescription: 129pISBN:

9781138849198

Subject(s):

Deceptive Advertising
Marketing - Moral and Ethical Aspects

DDC classification:

658.802 ANK

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 ANK (Browse shelf(Opens below))	Available		M0032362

Total holds: 0

1. Specifying the Domain
2. The Classical Pragmatic Theory of Truth
3. The Correspondence Criterion of Truth
4. The Coherence Criterion of Truth
5. The Instrumental Criterion of Truth
6. Alethic Pluralism

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