Truth in Marketing: A Theory of Claim-Evidence Relations

By:

Anker, Thomas Boysen

Material type: Text

TextSeries: Routledge Focus on Business and ManagementPublication details: Routledge 2016 OxonDescription: 129pISBN:

9781138849198

Subject(s):

DDC classification:

658.802 ANK

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 ANK (Browse shelf(Opens below))	Available		M0032362

Total holds: 0

Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802 AND Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes	658.802 AND Strategic Marketing for Nonprofit Organizations	658.802 AND Strategic Marketing for Nonprofit Organizations	658.802 ANK Truth in Marketing: A Theory of Claim-Evidence Relations	658.802 ARU Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to do them Right	658.802 BAK The Strategic Marketing Plan Audit: A Detailed, Top Management Review of Every Aspect of Your Company's Marketing Strategy	658.802 BAN The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product or Service	Next

1. Specifying the Domain
2. The Classical Pragmatic Theory of Truth
3. The Correspondence Criterion of Truth
4. The Coherence Criterion of Truth
5. The Instrumental Criterion of Truth
6. Alethic Pluralism

There are no comments on this title.

to post a comment.