Branding: In Five and a Half Steps - With Over 900 Illustrations

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Material type: Text

TextPublication details: Thames and Hudson Ltd. 2016 LondonDescription: 320pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.827 JOH (Browse shelf(Opens below))	Not For Loan		M0033029

Total holds: 0

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Previous	658.827 BRA Brand Management Vol. 3	658.827 BRA Brand Management Vol. 4	658.827 DUN IMC using Advertising and Promotion to Build Brands	658.827 JOH Branding: In Five and a Half Steps - With Over 900 Illustrations	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity	658.827 PAR FCB-ULKA Brand Building Advertising: Concepts and Cases	Next

1. Investigate
2. Strategy and Narrative
2.5. Bridging the Gap
3. Design
4. Implement
5. Engage or Revive

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