Marketing Ethics and Society

By:

Eagle, Lynne

Contributor(s):

Dahl, Stephan

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. 2015 New DelhiDescription: 300pISBN:

9781446296622

Subject(s):

DDC classification:

174.4 EAG

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	174.4 EAG (Browse shelf(Opens below))	Available		M0032667

Total holds: 0

1. Introduction to Marketing Ethics / Lynne Eagle
2. Criticisms of Marketing / Lynne Eagle, Stephan Dahl and David R. Low
3. Contrasting Perspectives on Marketing Ethics / Stephan Dahl and Fannie Yeung
4. Ethical Issues in Marketing Relationships / Lynne Eagle and Stephan Dahl
5. Ethics in New Media / Stephan Dahl
6. Ethical Consumption / Stephan Dahl and Nadine Wähning-Orga
7. Marketing to Young and Vulnerable Consumer Groups / Stephan Dahl and Lynne Eagle
8. Promotion of Harmful Products / Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
9. Lifestyle, Health and Pharmaceutical Marketing / Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
10. Tourism, Heritage, Cultural, Arts and Cause-Related Marketing / Lynne Eagle, Tracey Mahony and Stephan
11. Ethics in Social Marketing / Lynne Eagle, Stephan Dahl and David Low
12. Legislation, Regulation and Ethics / Stephan Dahl and Kathleen Mortimer

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