Leading Digital Strategy: Driving Business Growth through Effective E-Commerce

By:

Bones, Christopher

Contributor(s):

Hammersley, James

Material type: Text

TextPublication details: Kogan Page Limited 2015 LondonDescription: 232pISBN:

9780749473099

Subject(s):

Electronic Commerce
Internet Marketing
Strategic Planning

DDC classification:

658.872 BON

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 BON (Browse shelf(Opens below))	Available		M0032946

Total holds: 0

1. 21st-Century Markets
2. Identifying the E-commerce Opportunity
3. Putting Customers First
4. The New Marketing Model
5. The Business of E-commerce
6. The Growth Organization
7. Leadership in Change
8. Digital Leadership in Practice
9. The E-commerce Leadership Model

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